I was recently perusing Instagram to see what my friends and fellow event industry folks have been up to and I came across a gem of a post by our friends at Pantone.

Time to re-examine linen swatch booklets and put together new color schemes for events!

When I needed help navigating the early stages of my career, I would turn to the seasoned event professionals for advice and words of wisdom. Given the circumstances, I think it’s important to shed some light on the collective thoughts of a few of these professionals...

People are starting to rehang Christmas lights in their local neighborhoods. The hope is that they can spread a little joy when things are seemingly uncertain. Even the Hallmark Channel is following suit by throwing a Christmas Movie Marathon this weekend (March 20 – 22). This is the BEST news I’ve heard in the past few weeks!

Maybe it’s just me, but I LOVE a good site visit! One that is ridiculously productive, informative and leaves you feeling confident. It’s a great time to visualize how a space will be laid out and to get answers to a few key questions… or at least that’s the hope right?!

It can be hard to begin the initial planning process because there are many “important” details to be covered. A great starting point is to reference the 5 W’s. These questions will help you and your client establish a direction and focus on the details that truly matter in the early stages of planning. So what are the five W’s?